How do different DJ's/Producers stand out?

[GREMM1S]

I don't think gimmicks are reliable at all, banks on short time attention and nothing long term like quality music will provide

Also disagree with the comedian comparison, same catchphrase = same tracks/sets.

A name and identity is obviously necessary to get any degree of big success though.

[overit]

hmm,

so angus youngs school uniform hasn't proven a memorable and reliable marketing tool for 40/50 years?

And Ronald Mcdonald isn't in any way associated with burgers?

Lady gagas dress sense doesn't get her press attention?

For comedians a catchphrase is branding as much as any gimmick to a DJ. If you think the same catchphrase = same songs then you forget the whole of the rest of the comedians set relies on new jokes as much as a DJs set relies on new songs. The catchphrase is just a part of the branding, the same as a gimmicky box on head, school uniform or whatever.

I dont use them. You dont have to use them. I'm just pointing out that they are a fact of the industry, if that is the industry you want to be a part of.

[GREMM1S]

Still disagree man, merely addition imo!

But everyone has different ideas