once you work in retail you will understand pricing man, its all about suply and demand, there are billions of laptops in the world with similar specs competing and keeping prices low, there are only 2 major major CDJ makers, Pio, and Denon...the rest dont have as much range and tech as these 2 brands...and Pio is already ahead and the club standard so they can charge whatever they want and people will pay it... in reality nothing costs close to make to what you pay for it... I sell furniture at my work...we will buy a bookcase off the manufacturer for $15, then sell it for $120, and the manufacturer is still making a large profit off that as well so it probs only cost them $4 to make...