yep^ its all marketing, look at tiesto, he is crap, im sorry but he is just shit, but when he was unknown he was labelled as the best DJ in the world, after about a year of having the title every dumbass believed it and not he is huge Look at these faggots 1 Direction, labeled as the biggest boy band ever, now they are huge with 11 year olds screaming over them, same apply's with beiber