Jump to content

Panasonic to Revive Technics


RichoKidd
 Share

Recommended Posts

Responding to longtime calls by fans and disc jockeys, Panasonic Corp. said it is reviving Technics turntables–the series that remains a de-facto standard player supporting nightclub music scenes.

The new analog turntable, which would come with new direct-drive motor technologies that Panasonic says would improve the quality of sound, would be released sometime between April 2016 and March 2017, the Japanese electronics company announced on Wednesday.

Panasonic last year relaunched the high-end music brand that was discontinued in 2010 as a part of the Japanese company’s strategy to unify its corporate brands. Since its birth in 1965, the brand earned a good reputation for its accurate playback of original sound, attracting music aficionados, especially in Japan and Europe.

But fans were disappointed at the announcement made at the IFA show in 2014, because announced players and speakers were compatible with the hi-res format that technically offers higher music resolutions than regular CDs. Panasonic, at that time, didn’t confirm any plans about the SL-1200 turntables.

Since the first SL-1200 in 1972, Technics made 10 models for the product lineup. Despite the last new product release of SL-1200MK6 in 2007, the turntable retains high popularity among professional artists, and even rival audio-equipment companies have made turntables that resemble the SL-1200 series.

More and more music services have become stream-based. But the analog music industry still remains profitable, though no rapid growth in the future is likely. Pioneer Corp., another famous disc jockey-equipment manufacturer in Japan, last year sold the business to U.S. private-equity firm Kohlberg Kravis Roberts & Co. for $550 million to focus on areas with more growth potential.

Along with the turntable announcement, Panasonic also announced new Technics products, including a speaker set, network audio and also headphones.

So no SL-1200. If you're gonna revive a brand that is so synonmus with a particular product, would you not also revive that product?

Surely they'd walk off the shelves!

Opinions?

Link to comment
Share on other sites

You assume it's for DJ purposes. I'd say it's aimed at audiophiles.

That's what they are saying too. TO reflect the changing audio market. ie. More people buying vinyl albums just to listen to rather than DJ's buying singles.

however... Still need tonearms etc. ;):lol:

Also.. I doubt they will ignore the demand from the DJ market.

Link to comment
Share on other sites

You assume it's for DJ purposes. I'd say it's aimed at audiophiles.

That's what they are saying too. TO reflect the changing audio market. ie. More people buying vinyl albums just to listen to rather than DJ's buying singles.

however... Still need tonearms etc. ;):lol:

Also.. I doubt they will ignore the demand from the DJ market.

^ This, they know how many people out there still prefer Technics over any other turntable for dj'n

Link to comment
Share on other sites

  • 1 month later...

Definitely going to buy them second hand, so i can test them a bit and then sell them on, but i think unless they are building something that will give the quality that the Pioneer PLX-1000 gives, then they might be a bit of a disappointment.

We will see though. They might just recognise the cult status of it, and add a couple of nice features.

:salut: Hats of if they do!

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

 Share

×
×
  • Create New...