tbh I thought the 'E' was going to stand for 'Entertainment'. As in, a performance artist rather than a musician. I have this discussion all the time, telling people to differentiate between businessman and artists. But to be honest, if someone puts on a huge show with pyrotechnics, lasers, lights, tigers and explosions, naked dancing women and a huge million dollar sound system, and has motorbikes arrive on stage then blow sparks, with upside-down hanging acrobats above the stage, I think it's obviously already starting to go beyond 'for the love of music'. There's entertainers, there's musicians, there's performance artists and there's businessman. The face of not only DJing, but technology on the whole, is going to considerably change over the coming years. As far as the definition catching on, I don't think anyone pretending to be a musician or performing artist is going to attribute a title to themselves that defines them as someone who can't actually perform the art properly, or do it how the 'true professionals' or 'purists' or whatever you want to name them do it. I can, however, see it catching on inside the industry, for real professionals to give titles to the little faggots that call themselves DJs (I don't need to define them - you all to know which ones I'm talking about). They are the unpaid david guetta's wannabes.